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Ep 5 – Why Employer Brand Is Your Untapped Advantage | Lindsay Wilson & Elizabeth Pierce
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TOKY & Cline and TOKY에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TOKY & Cline and TOKY 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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What happens when a brand refresh becomes a catalyst for cultural alignment, recruiting strength, and leadership clarity?
In this episode of The Intangible Brand, hosts Jerry Gennaria and Carl Winstead speak with Lindsay Wilson, President and Interior Sector Leader at Corgan, and Elizabeth Pierce, Chief Marketing Officer at Corgan. Together, they share how one of the nation’s largest architecture and design firms transformed its brand from a visual update into a powerful tool for internal cohesion and market positioning.
You’ll hear how Corgan moved from an external brand refresh to a unified employer brand—one grounded in employee input and connected to recruiting, retention, and everyday decision-making. Lindsay and Elizabeth offer candid insights on balancing authenticity with aspiration, aligning leadership around shared goals, and turning brand language into a practical framework for both big initiatives and small operational wins.
In this Episode
- The tipping points that led to Corgan’s brand evolution (06:47)
- Why starting with the external brand smoothed the internal process (40:05)
- How to unify a global firm under one brand identity (09:49)
- Turning values into actionable, observable behaviors (23:15)
- Using employer brand as a recruiting and retention advantage (24:49)
- Patience, leadership buy-in, and authenticity in brand adoption (32:55)
- Applying internal brand principles to everyday challenges (29:19)
Guests
- Lindsay Wilson is President and Interior Sector Leader at Corgan, where she leads with a focus on people, brand, and strategic growth.
- Elizabeth Pierce is Chief Marketing Officer at Corgan, overseeing core marketing, brand and experience, and communications teams to align internal culture with external brand perception.
Resources
The Square Podcast by Corgan [podcast]
Unreasonable Hospitality [book]
Connect With Us
Follow the Hosts: Jerry Genneria & Carl Winstead
Get In Touch: [email protected]
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