248. Revolutionizing Engagement Through Video Marketing, with Diane Strand

The Innovative Agency

Intro

Join us on The Innovative Agency as Diane Strand, an award-winning Executive Producer and visionary in workforce development in the arts, dives into the transformative role of video in marketing. With a rich background from JDS Studios to TV production, Diane shares profound insights into evolving video marketing strategies to meet modern demands.

What you will learn in this episode:

• Explore the shift from traditional long-form videos to concise, impactful social media content.

• Understand the profound impact of personal branding through video in enhancing both individual and corporate profiles.

• Discover essential post-production skills necessary for effectively tailoring content across various digital platforms.

• Gain insights into how AI is set to revolutionize video production, making it an essential tool for future marketing.

• Learn strategic approaches for agencies looking to collaborate effectively with professional video firms to align messaging and visual style.

Bio

Diane Strand is an award-winning Executive Producer at JDS Studios and the TV show Spirit of Innovation, the first Riverside County local news and information program. She is the majority owner of JDS Video & Media Productions, Inc / JDS Actors Studio and the co-founder of nonprofit JDS Creative Academy, she is also a bestselling author on entrepreneurship and breaking into the industry as an actor. Diane provides pathways for career opportunities in the visual, performing and digital arts.

Her passion for Workforce Development in the arts, led her to write two approved curriculums for video production. One is a Title 17 program designed for adults with developmental disabilities. The other is a California State approved apprenticeship program for college graduates. These programs provide hands-on training along with paid supported internship opportunities, designed to break down barriers to gainful employment in video production, post production and acting.

Diane's prior career life holds credits from A-List shows like; General Hospital, Friends, Veronica's Closet and building the high-def control room at Staples Center, for the last 20 years Diane has been a successful entrepreneur of her own, a multi-award-winning production company, working with clients like Abbott Vascular, City of Temecula, Cal State San Marcos and United Healthcare Services to name a few.

Diane has launched over 100 video and acting careers into the mainstream entertainment and video production industry. She intersects economic development, workforce development and the arts to level the playing field creating opportunities for all.

As an award winning marketer in multimedia and communications, Diane speaks and coaches on Being Seen in your Business, Turning your Passions into Profits, and Entrepreneurship - Packing your own Parachute

Resources:

• Website: https://linktr.ee/JDSFAM

• JDS Studio Live: https://jdsstudio.live/

• LinkedIn Personal: https://www.linkedin.com/in/dianestrand/

• Twitter: https://twitter.com/JDSProductions

• Instagram: https://www.instagram.com/jdscreativeacademy/