Is Email Marketing Dead?

The HyperFast Agent Podcast

In this episode of the HyperFast Agent Show, Dan Lesniak explores the relevance and effectiveness of email marketing in the real estate industry, debunking the myth that it is outdated. Dan argues that email marketing is more crucial than ever due to its reliability and control compared to social media platforms with constantly changing algorithms. He outlines key strategies for successful email marketing, including using the hook-story-offer formula, implementing a warm-up series for new leads, maintaining consistency with weekly emails, and sending activation emails to re-engage contacts. Dan emphasizes that, when done correctly, email marketing can achieve high open rates and remain a powerful tool for real estate agents in 2024.

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Join Dan as he discusses:

1. **The Importance of Email Marketing**: Dan emphasizes that email marketing remains a highly effective and reliable method for real estate agents to reach and engage with their audience, especially compared to social media platforms with fluctuating algorithms.

2. **Key Strategies for Effective Email Campaigns**: Dan discusses essential tactics such as using the hook-story-offer formula, implementing a warm-up series for new leads, maintaining weekly consistency, and sending activation emails to keep the audience engaged and responsive.

3. **Benefits of Owning Your Data**: Highlighting the control and ownership email marketing provides, Dan explains how building and maintaining an email list offers more stability and predictability than relying solely on social media platforms for audience engagement.

Notable Quote

"Email marketing is more crucial than ever because it offers control and reliability that social media platforms with constantly changing algorithms simply can't provide." Dan Lesniak

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