Achieving Success and Freedom in Real Estate

The HyperFast Agent Podcast

In this episode of the HyperFast Podcast, Keri Shull welcomes Jess Lenouvel, founder of The Listings Lab and author of the best-selling book "More Money, Less Hustle." Jess discusses her approach to achieving business goals by reverse engineering them to create the desired lifestyle. Living in the Bahamas, Jess is an advocate for location independence and believes that real estate professionals don't need to be confined to their market area. She shares her journey of transitioning from active real estate sales to founding The Listings Lab, which focuses on attraction marketing and helping agents generate inbound leads through targeted, psychological marketing strategies. Jess emphasizes the importance of defining a target demographic and crafting a messaging stack that resonates with them, highlighting that real estate marketing should be deeply rooted in understanding the client's journey from stranger to loyal customer.

Find Jess on instagram at https://www.instagram.com/jesslenouvel

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Join Jess and Keri as they discus:

- **Location Independence and Lifestyle Design**: Jess Lenouvel shares her journey of becoming location independent, living in the Bahamas, and how real estate agents can achieve their ideal lifestyle by reverse engineering their business goals.

- **Attraction Marketing Strategies**: The Listings Lab focuses on generating inbound leads through psychological marketing, emphasizing the importance of defining a target demographic and crafting a message that resonates with potential clients.

- **Adapting to Market Changes and Niching Down**: Jess discusses the importance of adapting to market conditions, selecting specific niches (such as young families or specialized communities), and creating a strong personal brand to attract and retain clients in the real estate industry.

Notable Quote

"Results don't take time, they take courage." - Jess Lenouvel

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