161. Ethan Robertson (Wheelsboy, Chinese car reviewer)

The Honest Drink

Ethan Robertson is the host of Wheelsboy 车轮哥, a channel dedicated to offering independent reviews of Chinese cars. His videos have over a million subscribers and are available on YouTube and all mainstream Chinese platforms. Today we talk about the electric vehicle (EV) industry in China, including the rise of Chinese EV brands, the challenges they face globally, their competitiveness, shortcomings, environmental impact and the future outlook of the industry. Ethan provides insights into the rapid growth, value proposition, and user experience offered by domestic brands. Ethan also touches upon the challenges faced by the big foreign legacy automakers in China, their declining sales, and the marketing strategies employed by Chinese automakers as they attempt to expand globally. Ethan shares his personal experiences as a car reviewer in China, including his commuting habits, interactions with car manufacturers, maintaining objectivity in his reviews, and his perspective as an American in the Chinese EV industry.

YouTube: @wheelsboy Instagram: Wheelsboy_auto

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