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Selling SaaS to Anyone: How Charles Higgins Proves You Don’t Need to Be a Giant to Succeed
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22 - Selling SaaS to Anyone: How Charles Higgins Proves You Don’t Need to Be a Giant to Succeed
In this episode of the HighLevel Experience Podcast, host Vit Muller is joined by Charles Higgins, the visionary behind Pinnacle AI, a CRM software and services company based in Nashville, Tennessee. Charles shares his unique journey from the automotive industry to the world of tech, where he leveraged his experience to build a thriving white-label CRM business.
Together, Vit and Charles dive deep into:
- Charles' background in automotive: How 25 years in the automotive industry shaped his approach to CRM systems.
- The power of HighLevel's Town Halls: Why Charles encourages SaaSpreneurs to attend these crucial meetings for insights and product feedback.
- Charles’ unconventional approach: Why he embraces selling every CRM feature while keeping a simple pricing model.
- Onboarding and data migration strategies: Tips for managing complex client databases during CRM transitions.
- Organic growth strategies: How Pinnacle AI scaled successfully without paid ads through content and affiliate marketing.
- The future of CRM and HighLevel: Charles’ predictions for upcoming developments like AI funnel builders and domain reselling.
Charles also shares practical advice for SaaS entrepreneurs, including the importance of maintaining customer satisfaction and reducing churn, building a strong support team, and choosing a business model that fits your passion.
Special Offer 🤩📣
Exclusive Offer from Pinnacle AI: White-Label Virtual Assistant Services
Looking to scale your business without the hassle of managing every detail? Pinnacle AI offers an affordable and efficient white-label virtual assistant service, perfect for agencies and SaaSpreneurs. At just $12 per hour, you get access to a skilled team ready to handle tasks such as funnel building, automations, graphic design, and more.
With flexible Pods Packages starting at 10 hours per month ($120) and A La Carte Hours available at the same low rate, you can tailor the service to meet your specific needs. As an added bonus, this service is available as a white-label solution, allowing agencies to resell it at their own rates and profit from the difference.
Don’t miss out on this opportunity to boost productivity and scale your operations seamlessly. Learn more and claim your offer at highlevelexperience.com/pinnacleai.
Plus, get Vit Muller's Deep Links Generator for free, which helps increase client retention by simplifying SaaS system navigation.
Highlights 🔥
Key points we talked about in this pilot episode!
- [00:01:01] – Charles' introduction and journey into CRM.
- [00:03:45] – Importance of HighLevel Town Halls.
- [00:07:10] – Charles' approach to selling CRM.
- [00:17:00] – Overcoming competition with HubSpot and Salesforce.
- [00:43:00] – Strategies for organic business growth.
- [00:52:12] – Constructive feedback on HighLevel support and development.
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Imagine if all you had to focus on was selling & growing your business. Extendly provide video tutorials, interactive help guides,a fully white-labeled knowledge base, 24/7 live chat support, AND even onboards your customers too! Simply, sign up a client & leave the tech support to Extendly. Learn More
HeyLevi
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HeyLevi's Generative AI modules can help you stay competitive and give your clients everything they're asking for and more in a fraction of the time- a whole lot easier than you might think. And no, you don’t need to spend your nights and weekends learning how to write effective prompts, or even buying library-after-library of pre-made prompts to succeed. All it takes is leveraging a single app that integrates right into your HighLevel platform, and letting it do ALL of the heavy lifting for you. Learn More
Level Up Marketplace
A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.
As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.
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Thanks for tuning in to our pilot episode. We'll catch you in the next one!
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More info about this episode:
- Type: Regular episode (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/selling-saas-to-anyone-how-charles-higgins-proves-you-dont-need-to-be-a-giant-to-succeed
- Authors: Vit Muller
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It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.
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Mentioned in this episode:
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
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