008: Strategic Social Media: From Content To Conversion

The Health & Wellness Marketing Show

In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence.

Listen in to learn:

• Why many practitioners struggle with social media and how to overcome common challenges
• The shift from social graphs to interest graphs in social media algorithms
• The importance of creating content for discovery (Explore/For You pages) vs. nurturing existing followers
• How to use social media as a tool to build your email list and newsletter subscribers
• Strategies for creating engaging hooks and maintaining viewer retention in video content
• The value of consistency and how to set realistic goals for social media posting
• The importance of brand loyalty and reader loyalty in building a sustainable practice

Quotes:

• "Social media has changed from a social graph to an interest graph. The name of the game is to be interesting." (12:30 | Mike)
• "The hook on a video is really the subject line that we use for an email, and there's an art and a science to that." (15:45 | Mike)
• "What you really want to go after is not short-term social media monetization. I just don't even really think that's possible anymore. You need to shoot for loyalty." (20:10 | Mike)

Uli and Mike break down the ever-evolving landscape of social media and offer practical tips for health and wellness practitioners to improve conversion off social media onto their mailing list. They emphasize the importance of having a clear plan, understanding platform algorithms, and focusing on creating engaging content that hooks viewers from the start.

The hosts discuss the resurgence of newsletters as a valuable tool for nurturing deeper relationships with audiences and provide insights on how to use social media to drive newsletter subscriptions. They also touch on the importance of personalizing content and sharing aspects of your life and practice that AI cannot replicate.

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Connect With Uli Iserloh

Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv