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The #1 Mistake That Kills 95% of Product Launches (and How to Avoid It)
Manage episode 507357813 series 3435890
Jon LaClare에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon LaClare 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products.
From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate how strategically planning against these issues and utilizing smart research, bold positioning, and creative marketing can transform ordinary ideas into long-term success stories.
In today’s episode of the Harvest Growth Podcast, you’ll discover:
- Why validating demand is more important than production speed.
- How to develop a compelling USP that actually resonates with customers.
- How to evaluate and choose the right pricing strategies.
- The danger of spreading too thin across every marketing channel.
- And much more!
Don’t launch blind: listen to this chapter before you invest heavily in production or marketing.
Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.
To be a guest on our next podcast, contact us today!
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