15 - Etsy Vs Your Own Website

The Handmade Bosses Show

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In today's episode I’m joined by Sophie and we talk about Etsy vs your own website.

Things we talk about in this episode:

Steph had her website before her Etsy shop
Shopify is the best e-commerce platform. It’s easy and you can click and drag
A website sounds glamorous until the shine wears off after 3 months when you have no traffic
A website is different to Etsy
Etsy brings you the traffic who are targeted people ready to buy
With a website, you have to drive your own traffic
Despite putting your website link in social media bio’s, you still won’t get sales if they’re not ready to buy. Shoppers come to Etsy ready to buy.
You need to know your target market, pricing, and branding first before having your own website or it’ll tank.
We would recommend to start an Etsy shop first
Etsy helps to find your target market, and research them for free
Your first year in business is one big A-B test. The benchmark is around 100 sales before you know what works, what people like, what they search for etc
Etsy fast tracks you through this experimental phase, and can save you a lot of money
You can use what the customers favourite to inform your product design process
Free traffic is long term, where you can spend 6 months+ building organic traffic
Paid traffic is the fast track version, but is it going to eat into your profit?
If you set up your listings correctly on Etsy, you will make money
In order to get organic sales to your website, you need content. Whether that’s social media or blogging etc
Etsy ads will not help if your shop isn’t working organically
Trust - people don’t trust websites that they don’t know, whereas they do trust big companies like Etsy.
Etsy have the budget to market themselves and bring us the customers, so fees may be higher than your website, but they are worth it

Links from the episode:

Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
Find out more about Steph -
https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

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#Entrepreneur #Business #MBA #Marketing #Stephanie Cole-Lewis #Today I