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The Creation Culture
Manage episode 301236640 series 2892466
The Great Indian BrandWagon and HT Smartcast Originals에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Great Indian BrandWagon and HT Smartcast Originals 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active participants in the creation journey. The gears of consumerism are shifting more and more as creativity, engagement, and involvement take on a new meaning in today's hyper-connected world. Join Rutu Mody Kamdar in this engaging conversation with Prof Anand Narsimha, Professor of Brand Marketing at the Jagdish Sheth School of Marketing.
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10 에피소드
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