Holistic Brand Strategy: The Exponential Value of Understanding and Addressing Diverse Consumer Needs with Kathy Guzmán Galloway

The Good Food CFO podcast

Inclusivity isn't just a buzzword – it's a strategic imperative. Our population is growing more diverse by the day, and businesses must evolve to meet the changing demographics.

In this episode, Sarah is joined by brand strategist Kathy Guzmán Galloway. Kathy shows us that success doesn't necessarily mean creating a product for every niche, but rather making strategic decisions informed by a deep understanding of consumer behavior and preferences.

With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.

Sarah and Kathy dive into the intricacies of consumer needs. It's not just about the what – it's about the why behind the choices our customers make. Flavor, serving size, and cultural context can shape product development, pricing, and marketing strategies. Kathy emphasizes the importance of holistic brand strategy and the implementation through your entire business model.

You’ll hear:

• Why brand positioning is crucial for success in the market, and how brands should align their pricing decisions with their brand promise and target audience.

• The importance of understanding the real-life experiences of different demographics

• How emotional and cultural nuances can impact messaging and product offerings

• The financial impact of understanding and catering to diverse consumer groups

• And more!

BABOYOT Member Bonus Clips from this episode:

How to Approach Diversity within Your Organization

More News with a Branding Expert

Connect with Kathy

Instagram: @yes_kg_is_me

Facebook: Kathy Guzmán Galloway

LinkedIn: Kathy (Guzmán) Galloway

​​Schedule a discovery call here: www.calendly.com/kathygalloway

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