The Intersection of Marketing and Trust with Tiffany Xingyu Wang Ep 186 - The Global Discussion

The Global Discussion

Tiffany Xingyu Wang joins Host Simon Hodgkins on this episode of The Global Discussion. Tiffany is a dynamic leader whose influence extends across several key sectors, including digital trust and safety, marketing, and emerging technologies. She has held multiple roles, such as President and Co-Founder of the Oasis Consortium, Board Member at the Ad Council, and a Young Global Leader at the World Economic Forum.

A Multifaceted Leader in the Digital Space

Tiffany Xingyu Wang's extensive experience and roles reflect her commitment to creating a safer, more inclusive internet. As the former Chief Marketing and Trust Officer at OpenWeb, she drove initiatives that empowered over 5,000 publishers and brands to manage content moderation, data, and monetization. Additionally, through the Oasis Consortium, she championed the development of user safety standards for Web3, aiming to foster a healthier digital environment.

Trust and Safety in the Era of Generative AI

One of the core topics Tiffany discussed is the evolving landscape of trust and safety in the context of generative AI. She emphasized that over 80% of online content today is user-generated, and this percentage is poised to grow with the advent of AI-generated content. Tiffany highlighted the challenges this poses, noting that traditional methods of content moderation—relying on human oversight and keyword-based technologies—are no longer sufficient.

Integrating AI into content creation requires a robust framework for trust and safety. "Generative AI is a piece of machinery," Tiffany explained, "so overall, you can think of garbage in, garbage out." She underscored the importance of embedding trust and safety measures at every stage, from data input to the training of AI models, to ensure that these systems are as unbiased and culturally aligned as possible.

The Evolution of Content Moderation

Over the past 12 to 18 months, generative AI has further complicated this landscape. Tiffany described efforts to establish "guardrails" for AI to ensure it functions responsibly. These guardrails include scrutinizing the data used to train AI models and implementing prompt moderation to prevent the generation of harmful content.

Building a Trustworthy Internet

The conversation also touched on Tiffany's work with the Oasis Consortium, a nonprofit that launched the first user safety standards for Web3. She recounted the initial challenges of explaining the importance of trust and safety to stakeholders and the media. However, today, its critical role in digital environments is widely recognized.

Tiffany aims to create a standard that operators can adopt to ensure safer, more inclusive online spaces. This initiative has been backed by significant platforms such as Pandora, Roblox, and Salesforce, highlighting its significance and impact.

Experience and Roles

A series of influential roles and accomplishments mark Tiffany's journey in the digital landscape. As the former Chief Marketing and Trust Officer at OpenWeb, she drove the company's vision of fostering healthy online communities through effective content moderation and data management. Her role combined traditional marketing responsibilities with the critical oversight of trust and safety, reflecting her comprehensive approach to digital leadership.

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