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The Global Discussion에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Global Discussion 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Disruptive Innovations in AI with Marina Petrova Ep 174 - The Global Discussion

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Manage episode 406328137 series 3489726
The Global Discussion에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Global Discussion 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Marina Petrova joined Simon Hodgkins on The Global Discussion to share her journey and insights into AI and disruptive innovation. As the CEO and co-founder of Intentful, Petrova has used her two decades of experience in technology and creativity to impact businesses and consumers in over 50 countries. Her practical applications of AI have made her a sought-after speaker at prestigious institutions like the University of Oxford and Singularity University. Transitioning from advertising to AI, Petrova led the digital transformation through Intentful, focusing on AI-driven content creation in the publishing and "Things to Do" sectors. Intentful’s innovative use of AI, particularly through OpenAI's closed beta program, has showcased the potential of AI to generate content that enhances brand engagement and audience relevance. The company stands out for its precision in aligning content with brand voice and audience insights, improving SEO, and customer engagement. Petrova emphasizes the significance of embracing change and the opportunities it brings. With Intentful's recent acquisition of GMS, she sees AI's role in content personalization and customer engagement as essential. Petrova urges businesses to start small in their AI initiatives, highlighting the need for agility and openness given the rapid evolution of AI technology. Reflecting on her journey, Marina Petrova's work with Intentful advances the field of content creation and paves the way for a future where technology and human creativity merge to foster a more enlightened society. Her story is a powerful reminder of the transformative impact of AI when combined with creative insights and solid business strategies. To learn more about Marina Petrova and Intentful's innovations, visit the Intentful website.

Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.

About The Global Discussion

The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.

Watch or listen to The Global Discussion

Web: https://www.theglobaldiscussion.com⁠

Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠

Video Podcast: ⁠https://www.theglobaldiscussion.com⁠

YouTube: ⁠https://bit.ly/TGD-YouTube⁠

Follow us on LinkedIn/Social Media

⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠

Others: X, Instagram, and Facebook

  continue reading

217 에피소드

Artwork
icon공유
 
Manage episode 406328137 series 3489726
The Global Discussion에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Global Discussion 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Marina Petrova joined Simon Hodgkins on The Global Discussion to share her journey and insights into AI and disruptive innovation. As the CEO and co-founder of Intentful, Petrova has used her two decades of experience in technology and creativity to impact businesses and consumers in over 50 countries. Her practical applications of AI have made her a sought-after speaker at prestigious institutions like the University of Oxford and Singularity University. Transitioning from advertising to AI, Petrova led the digital transformation through Intentful, focusing on AI-driven content creation in the publishing and "Things to Do" sectors. Intentful’s innovative use of AI, particularly through OpenAI's closed beta program, has showcased the potential of AI to generate content that enhances brand engagement and audience relevance. The company stands out for its precision in aligning content with brand voice and audience insights, improving SEO, and customer engagement. Petrova emphasizes the significance of embracing change and the opportunities it brings. With Intentful's recent acquisition of GMS, she sees AI's role in content personalization and customer engagement as essential. Petrova urges businesses to start small in their AI initiatives, highlighting the need for agility and openness given the rapid evolution of AI technology. Reflecting on her journey, Marina Petrova's work with Intentful advances the field of content creation and paves the way for a future where technology and human creativity merge to foster a more enlightened society. Her story is a powerful reminder of the transformative impact of AI when combined with creative insights and solid business strategies. To learn more about Marina Petrova and Intentful's innovations, visit the Intentful website.

Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.

About The Global Discussion

The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.

Watch or listen to The Global Discussion

Web: https://www.theglobaldiscussion.com⁠

Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠

Video Podcast: ⁠https://www.theglobaldiscussion.com⁠

YouTube: ⁠https://bit.ly/TGD-YouTube⁠

Follow us on LinkedIn/Social Media

⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠

Others: X, Instagram, and Facebook

  continue reading

217 에피소드

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