The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

In this episode of The Get, we highlight key insights from this season of The Get, which is all about the race to reduce risk in CMO recruiting. Host Erica Seidel and her guests delve into the intricacies of how CEOs and CMOs at B2B SaaS companies can make more-informed decisions before saying yes to each other.

Whether you’re hiring a CMO or looking to step into a new CMO role, you will learn a lot from these takeaways, which range from the practical to the provocative.

We discuss the challenges, fears, and risks that CEOs and investors faces when recruiting a CMO. For instance, they often worry about hiring CMOs who either misalign with the company’s growth stage or struggle to get to the right blend of short-term wins and longer-term impact. We discuss how to mitigate those risks, such as by co-creating the roles and managing expectations about timelines for marketing results.

Then we turn to the candidate side: What risks and red flags do CMO candidates perceive when evaluating CMO roles, and how can candidates reduce these risks? We discuss red flags such as unclear product-market fit, inadequate resources, and misaligned leadership dynamics. We cover several practical strategies for ensuring a good match and getting off to a successful start in a new CMO role.

A huge thank you to the guests this season:

• Andrea Kayal, CRO at Help Scout
• Tracy Eiler, CMO of OpenSesame
• James Lamberti, Head of Go-to-Market for Georgian
• Melissa Sargeant, CMO at Lumaverse
• Norman Guadagno, former CMO at Mimecast
• Peter Mahoney, Chief Commercial Officer at GoTo
• Gary Survis, Operating Partner with Insight Partners

00:00 Introduction to The Get

00:52 Understanding the High Stakes of the CMO Role

03:37 De-risking CMO Recruiting

07:53 Red Flags for CMO Candidates

10:16 Mitigating Risks as a CMO Candidate

18:53 Maximizing Success in a New CMO Role

23:26 Conclusion and Final Thoughts

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is The Race to Reduce Risk in CMO Recruiting.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at [e-mail]. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy