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49 - Nick Leason - Lift Foils
Manage episode 387487634 series 3507045
Freddie and Liam!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Freddie and Liam! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week the Generic Foiling Podcast is back at you with one of foiling’s big dogs and one of the real OGs, Nick Leason of Lift Foils. Tune in to learn about the history of the sport as a whole, and the early development of the products which paved the way for the refined flying machines we ride today. Nick tells the Lift story, how the brand came to be, the successes and mistakes it has taken to get to where they are now, and how he sees the future both personally, and from a business perspective. Nick tells us how the business prioritises the development of its efoil products vs surf foil products given the sizeable difference in revenue contribution. We also dive into the future of the electronically assisted foil products. Will lift create a ‘foil assist’ product or do they see a different future for that market segment? This was an extremely interesting conversation and is definitely one we’ll be re-listening to ourselves in the future.
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