))
David Meikle: Pitch Perfect
Manage episode 421177289 series 3577372
Keith Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Keith Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia.
Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops”
This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!
Subjects include:
- Agency investment models
- Product development strategies
- The triangle of doom
- Monkey House logic
- What areas CMOs need to ask for help with
- New business prospecting tips
- The awfulness of learned hopelessness
- Selling petrol
- Companies wasting effort and time with wildcard pitches
- The self-propelling business model
All delivered in a light-hearted, but informative conversation.
Learn more about your ad choices. Visit megaphone.fm/adchoices
178 에피소드
공유
