Ep48 - Brand names that improve business performance. An interview with Louise Karch

The Front Line - Sales and Marketing Podcast

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4y ago 43:33

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Why are brand names so important? How do you create a brand name that will see your business grow? What makes a brand sticky? Listen to Louise Karch, a multi-award winning marketer & best-selling author of Word Glue: Find your Million-Dollar Brand Name, give us all the answers.

As an accomplished marketer, coach and athlete, Louise has set out to help people improve their business performance by making sure that their brand name pulls people's focus, in the attention economy that we find ourselves in.

Louise has helped many people dramatically improved their business revenue when she helped facilitate coming up with a new name for brands or products.

Listen to Louise explain the intricacies of a brand and its impact on people's mind, their perception and ultimate loyalty.

Join the discussion in the comments below & listen to the podcast. Make sure you follow Louise Karch for the latest info on her upcoming book on Tagline.

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