Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Two friends embark on a quest to answer your biggest questions. Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor
Two friends embark on a quest to answer your biggest questions. Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor
For once the UK avoided our usual nil points in Eurovision and we're here to celebrate by breaking down what separates the good Eurovision from the less good. Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE FOURTY-FOUR - What Makes a Good Eurovision Entry? Subscribe to Katie's YouTube channel for future live recordings (https://www.youtube.com/channel/UCAVj9YEyN7oSziAA5jC5XZg) Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
How many times will John say the word "brand"? Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE FOURTY-THREE - Which Brand Will Win? Subscribe to Katie's YouTube channel for future live recordings (https://www.youtube.com/channel/UCAVj9YEyN7oSziAA5jC5XZg) Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Covid finally hit The Friendship Quest but we're back and better than ever as we ramble about our favourite TV shows. Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE FOURTY-TWO - Why Do We Watch TV? Subscribe to Katie's YouTube channel for future live recordings (https://www.youtube.com/channel/UCAVj9YEyN7oSziAA5jC5XZg) Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Words words words, we use them every day but which one is the dumbest? Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE FOURTY-ONE - What Is The Dumbest Word? Subscribe to Katie's YouTube channel for future live recordings (https://www.youtube.com/channel/UCAVj9YEyN7oSziAA5jC5XZg) Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
We're exploring flags in this episode as we uncover our unnecessarily strong opinions on flag design. Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE FOURTY - What Is The Best Flag? Find the full, unedited episode on Katie's YouTube channel (https://www.youtube.com/channel/UCAVj9YEyN7oSziAA5jC5XZg) and subscribe for future live recordings! Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
It's time to reflect on Katie's past endeavours at rating every Disney movie ever. Was she even good at it in the first place? Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-NINE - Is Katie Good At Rating Disney Movies? Tune in to Katie's YouTube channel (https://www.youtube.com/channel/UCAVj9YEyN7oSziAA5jC5XZg) February 17th @5:30pm GMT and join us live! Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
This time, we're discussing all things game shows and what makes them so good. Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-EIGHT - What Makes A Good Game Show? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
We discuss the year of 2021 and whether it was as terrible as the last. Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-SEVEN - What Was 2021? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
We discuss the concepts of fate and destiny before getting lost in astrology for far too long. Answer this episode's question and poll on Spotify. Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-SIX - What Is Fate? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Two friends embark on a quest to answer your biggest questions, only a month late. EPISODE THIRTY-FIVE - What Makes The Best Halloween? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor. Answer this episode's question and poll on Spotify. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Two friends embark on a quest to answer your biggest questions, only three weeks late. EPISODE THIRTY-FOUR - Who Are We? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-THREE - What Is the Best Mode of Transport? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-TWO - Why Is Reading Hard? Forgive the lack of musical introduction - Katie's laptop is struggling. Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY-ONE - What Technology Will We See In The Future? Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
Two friends embark on a quest to answer your biggest questions. EPISODE THIRTY - Is The Internet Good or Bad? (Part 2) Email us at thefriendshipquest@gmail.com with your questions and opinions or leave us a voice message on Anchor --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefriendshipquest/message…
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