Day 18: The ultimate question to ask your customers
Manage episode 310960198 series 3078601
Baptiste Delannoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Baptiste Delannoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Reading the book "The Ultimate Question 2.0" by Fred Reichheld, I really loved the concept of bad vs good profit. It is true that some companies earn money from customers that don't really like the brand but are forced and/or tricked into paying. On the balance sheet and on the short term, it might work but it is defintiely not a sustainable strategy and - just like Gary Vaynerchuck loves to say - internet is making easier and easier for people to expose you and your brand, if your customer service sucks.
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