Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Not much about Adidas in this episode, as most people were still out of office but I'm explaining you about how international brands - but also small brands like this podcast - are using consistency as part of their marketing, to enhance the loyalty of their customers.
Not much about Adidas in this episode, as most people were still out of office but I'm explaining you about how international brands - but also small brands like this podcast - are using consistency as part of their marketing, to enhance the loyalty of their customers.
Another busy week in the role of The French Intern at Adidas. In this episode, I'm talking about several topics such as the power of slogans and proverbs, that sticks to people's mind. Another hot topic that was introduced this week was the branding and its importance for consumers. You can read a bit more about branding right there: https://medium.com/@baptistedelannoy/what-is-branding-bdecb68dc46…
This week felt shorter than usual as I've had the chance to participate in presentation skills seminar, in Japanese, as well as a training for our team. In this week's episode, I'm talking about various interesting and new topics, as the title shows, and I hope you'll enjoy it! Link to the blog post about the benefits of doing internships: https://www.baptistedelannoy.com/blog/my-fifth-internship-in-tokyo-japan…
This week was full of work, with a new task almost everyday. In terms of key learning, side projects like online selling and the creation of my website brought me some good ideas. On top of that, I started a marketing book about how to make your ideas stick in people's mind and be easily remembered. The latest medium post: https://medium.com/@baptistedelannoy/a-promise-is-a-promise-82e40f76ee1a…
This week 10's episode gathers the day 39 to 43 of my internship for Adidas Japan, during which I mainly worked on a big project regarding the pricing analysis of Adidas and its competitors. I also decided to wake up earlier, in order to have the time to work on my side hustles in the morning, before going to work and talk about it in this episode. Enjoy! You can find more details about my days right there: https://medium.com/@baptistedelannoy/my-new-6-a-m-morning-routine-6f9e41a28517…
As I was really diving deep into my big task today, I realized that I almost always use the same 3-rule methodology to tackle all my new challenges. Keeping the discipline of using those 3 golden rules help me a lot when it comes to project management. The medium post: https://medium.com/@baptistedelannoy/my-3-golden-rules-to-tackle-every-new-project-526bfa20e397…
Today was the official kickoff of our new project regarding the adidas's range architecture. I spent the whole day trying to get familiar with the tools and the methodology that has to be used for it. In the evening, I joined my first session of Sekai creator, an 8-week startup creation programm for students in Tokyo. There, I realized there are two main kind of ideas: customer-centric and product-centric, two concepts that I further explain in today's episode. The medium post: https://medium.com/@baptistedelannoy/getting-started-with-our-new-big-project-c53ee25567ce…
Just like today, it's not always easy to work in a japanese environment, as I'm not billingual yet. During big meetings, when managers are debating, it's very likely that I won't understand much of it, which means one thing: I have to keep working hard on improving my japanese! The key learning of the day could be summed up with: "Whenever you perform a task, you have to think of and try to understand the big picture and the reason why you’ve been ask to do that specific thing." The medium post: https://medium.com/@baptistedelannoy/understand-your-link-in-the-company-chain-cc26934e54e2…
While today wasn't a busy day at work, I had the chance to be invited for a football gme (Japan-Uruguay) by one of my colleague. Was it random? Not really. This is mainly thanks to the fact that I spent time to build a relationship with him, and that we are both football passionates. The medium post: https://medium.com/@baptistedelannoy/building-my-network-step-by-step-and-having-fun-eb836c32b2d6…
While today was a lot less busy than last week, I was assigned a new task that would have taken me forever without my coworker's help. That situation made me think of how important it is to show how grateful you are, when somebody takes the time to teach/help you. The medium post: https://medium.com/@baptistedelannoy/learn-to-be-thankful-and-to-show-it-96f43df4db8b…
Today was so busy that I started to use Eisenhower matrix to help me rank my tasks and focus on what is most urgent and important. I tell you more about this productivity hack in today's episode. The medium post: https://medium.com/@baptistedelannoy/urgent-or-important-96c50ee9950e
Today was another hectic day at work, but I managed to produce a pretty good work that satisfied both my coworkers and my boss. For that reason, my learning of the day comes from Dale Carnegie's book, that I'm reading during lunch break, which taught me about arguments and how to win it ... in a way. The medium post: https://medium.com/@baptistedelannoy/how-to-win-100-of-your-arguments-35cb74347866…
Today was by far the busiest day since I started my internship at Adidas Japan and it seems like the whole week will be quite busy: I love it! On top of that, those couple of days working for my new tutor made me realize how lucky I am to be greatly managed and how it will train me to become a good manager when my time comes. The medium post: https://medium.com/@baptistedelannoy/how-im-learning-to-become-a-great-manager-bf025ab4c3af…
Today was a rather busy day, full of new tasks that will continue over next week. The key lesson of the day is about the power of smiling, that I discovered through the book I'm reading as well as a discussion at work with my boss ... Smile! The medium post: https://medium.com/@baptistedelannoy/learn-to-smile-e0ba02b8f650…
Today was the 1st of the 2 "brand days" at Adidas, where divisions presented to us more detailed plans and objectives for the future seasons to come. I also had the chance to discuss with the former intern at my position and realized that excel is definitely a skill I should try to further develop ... and so do you! The medium post: https://medium.com/@baptistedelannoy/excel-is-the-digital-skill-to-master-18a2e39b73e0…
First of all, sorry for the audio quality, will get better tomorrow, I swear. Today was an exciting day, full of company-wide presentation of new objectives for the organization etc... Attending all those meetings made me realize and create a top 7 of presentation rules that I noticed today, of course it's not exhaustive but those were my feelings of the day. Medium post: https://medium.com/@baptistedelannoy/the-7-rules-to-keep-your-audience-interested-93bda2b45636…
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