Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome to the Family Matters Podcast! Brought to you by the Montana Family Foundation. Join Chief Legal Counsel, Derek Oestreicher, and Grassroots Director, Patrick Webb, as we engage in faith-fueled conversations about pressing issues, current events, and politics in the Big Sky State. When it comes to faith and freedom -- Family really Matters!
Welcome to the Family Matters Podcast! Brought to you by the Montana Family Foundation. Join Chief Legal Counsel, Derek Oestreicher, and Grassroots Director, Patrick Webb, as we engage in faith-fueled conversations about pressing issues, current events, and politics in the Big Sky State. When it comes to faith and freedom -- Family really Matters!
Join Derek and Patrick for a robust discussion about the anti-faith and anti-family agenda of public sector employee unions. Max Nelsen, Director of Research and Government Affairs at the Freedom Foundation, shares his research, knowledge, and experience to provide a chilling warning about the dangerous goals of public sector unions in Montana.…
Join Derek and Patrick for a discussion about the start of the 69th Legislative Session with former pilot and current Representative Shane Klakken of House District 37.
Join Derek and Patrick for a discussion with former Alliance Defending Freedom CEO Michael Farris to discuss homeschooling, convention of states, religious liberty, and much more.
Join Derek and Patrick for a conversation with Chief of Staff and Communications Director for the Senate Majority, Kyle Schmauch. Learn more about the hot topics for the upcoming Legislative Session and how you can make an impact in the coming months!
Take a rest from politics and join a discussion about the beautiful story of Christmas! When was Jesus born? How does the book of Ruth relate to Christ's birth? How did the Messianic line prevail against Satan's attempts to destroy it? Tune in for a conversation about the most amazing gift ever provided to mankind: Jesus Christ.…
Just days after the United States Supreme Court heard oral argument in the United States v. Skrmetti case, which involves a challenge to state laws that protect minors from irreversible "affirming care," the Montana Supreme Court upheld a district court decision that enjoined Montana's legal protection for minors. In the past three months, the Montana Supreme Court has ruled that minors have the right to abortion without parental consent and the right to radical, irreversible transgender therapies. Despite growing evidence that these procedures are actually harmful to children, the Montana Supreme Court's decision is another attack on God's design for human beings and families. Join Derek and Patrick for a frank discussion about the current state of affairs.…
With the Biden administration's reckless provocation of Russia, will the United States be thrust into a global conflict? Back home in Montana, what can we expect from the upcoming Legislative session? Derek and Patrick discuss these topics and more as we head into the Thanksgiving season.
Hope is sweeping across the nation and the State of Montana after the November 5th elections. Join Derek and Patrick for a full accounting of federal, statewide, and local races that will make an impact for the future.
Have you ever felt that God has equipped you with special gifts? Do you feel God calling you to serve in your local government, the state legislature, or beyond? That is the story of Rachel Burright, this week's special guest. Join Derek, Patrick, and Rachel Burright -candidate for HD 80 - for a great discussion about God's ability to equip us for a career in service and ministry.…
Have you ever felt stuck in a rut? Have you been wanting to take action and get involved with the grassroots movement that is fighting for faith, family, and freedom? Now is the time. Join Patrick and Derek for a discussion about battling complacency in all aspects of our society -- from social media to church engagement. Get out of your comfort zone and start speaking Truth with boldness and conviction.…
Pastor Mark Pritchard joins Derek and Patrick for a discussion about promoting Truth. Pastor Mark has been convicted to get involved in the fight against CI-128 in Montana. He stands on Biblical truth to lead his congregation. Pastor Mark started www.noci128.com to share the truth about CI-128. Listeners: here is our challenge to you! Will you share this episode with 5 friends or family members. Equip your community with the truth and trust that they will vote according to their faith this November.…
Very few Montanans understand the important role that the State Auditor's office plays in consumer protection and law enforcement. Current Public Service Commissioner and candidate for Montana State Auditor, James Brown, discusses his priorities for the agency and his approach to leading the agency forward for the benefit of all Montanans. Join Derek, Patrick, and special guest, James Brown, for a great discussion about the office of the Commissioner of Securities and Insurance.…
Over the past 50 years, public confidence in both political and non-political institutions in America has dwindled. There have been numerous surveys and studies documenting this decline, almost all of which note significant drops in trust for various institutions, including the educational system, the food industry, the healthcare industry, the pharmaceutical industry, media, television and film, politics, and the church. Join Derek and Patrick for a discussion about the rejection of these institutions, and why in some cases it is a good thing, and why in others it is dangerous and disappointing.…
Faithful service in the Montana Legislature has been a tradition for the Regier family. Keith Regier served in the Montana House and Senate for 16 years, and his children Matthew and Amy Regier are currently serving in the Montana Senate and House, respectively. Hear how the Regier family has used their strong faith as a guidepost for public service and policymaking.…
Political refugees from the Left Coast have made their way to Montana in the hopes that we can save the Big Sky State from the radical ideas of progressive ideology. Rick Dancer, former news anchor and Oregon Secretary of State candidate, shares his unique and compelling story. Rick has spent his career in pursuit of Truth, first as a journalist, then as a political candidate, now as a citizen journalist, podcaster, and creative. Rick's journey from Oregon to Montana is filled with incredible reminders of God's faithfulness. Join Derek, Patrick, and special guest, Rick Dancer, for a discussion about the media, politics, and God's unfailing love.…
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