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The Factory Founder Podcast EP6: E-commerce solutions for Micro-SMEs in Africa with Kingley Abrokwah and Irina Oduro
Manage episode 370631593 series 3455351
Africa Comms and Founders Factory Africa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Africa Comms and Founders Factory Africa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Kingsley Abrokwah is the CEO of KugiGo and Irina Oduro is KudiGo's Vice President of Product. KudiGo offers its customers the complete digital commerce platform, combining #NoCode e-commerce building with seamless integrations for payments, marketing, and social commerce for micro, small, and medium-sized businesses.
In this Factory Founder Podcast episode, Kingsley and Irina discuss KudiGo's innovative approach to the complex e-commerce landscape in Ghana, Nigeria, and Africa. They discuss how KudiGo have sought to provide value to their customers through the platform, talk about their strategy for customer acquisition, and what makes new users want to try their platform.
What to look forward to in this episode:
- KudiGo's current product offering [1:20]
- The KudiGo evolution story [2:19]
- The customers using the KudiGo storefront [4:24]
- A creative solution for e-commerce micro-SMEs [5:28]
- Monetising a B2B e-commerce platforming [7:35]
- Structuring subscription offerings [9:19]
- KudiGo's acquisition channels [10:22]
- The most surprising lessons learned from building KudiGo [20:17]
- KudiGo's plans for the future [22:34]
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