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Marketing the human side of metal manufacturing with Emily Wilkins
Manage episode 444195519 series 3411990
Fabricators and Manufacturers Association and Manufacturers Association에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fabricators and Manufacturers Association and Manufacturers Association 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Emily Wilkins, founder of Marketing Metal, helps job shops, machine shops, metal fabricators, custom equipment builders, and other small manufacturing businesses build their brands and tell their stories. She returns for her second appearance on The Fabricator Podcast, and provides comprehensive marketing services, including website development, content creation, and social media management.
Wilkins emphasizes something she calls "Specific Human Optimization" (or SHO, similar to SEO strategy), which is the importance of authenticity and creating an emotional connection with customers through a company's online presence. She also highlights the value of networking and industry partnerships for driving business growth. Wilkins will be presenting a workshop on "Marketing Doesn't Have to Suck" at the upcoming FABTECH trade show in Orlando, Fla.
This episode was recorded at IMTS 2024 in Chicago.
Email us at podcast@fmamfg.org with any comments, questions, or suggestions.
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