From Music to Mission: Annu Nieminen on reimagining impact measurement

The European Startup Show

Anita Moorthy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Anita Moorthy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7M ago 39:43

MP3•에피소드 홈

[2:15] From Classical Music to Tech Startup

Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.

[12:25] Understanding the Upright Project's Impact Model

A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.

[23:05] Brand Building in the Sustainability Space

Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.

[29:52] The Decision to Operate as a For-Profit Initiative

Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..

[35:49] Personal Insights: Books, Cities, and Productivity Tips

Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.

Links

The Upright Project

Book recommendation: The Non-violent communication

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