Fix Your Freebie: The Psychology of Lead Magnets That Convert with Jillian Leslie [Ep 204]

If you’ve ever created a freebie and wondered why no one’s signing up - this episode is your answer. I’m joined by OG blogger, tech founder, and host of the Blogger Genius podcast, Jillian Leslie, and we’re diving deep into the psychology behind lead magnets that actually convert.

We unpack the 6 buying triggers that make people sign up (and buy), how to stop creating “nice to have” PDFs and start building must have offers, and what to do when your freebie just isn’t working. Whether your email list is stalled, or you’re stuck in content chaos, this episode will help you simplify and start building trust that leads to sales.

What You’ll Learn in This Episode:

The 6 powerful purchasing triggers behind every high-converting freebie
How to create lead magnets that solve real problems (in under 2 pages)
Why “boring PDFs” aren’t the problem - but how you talk about them is
What to test first when your freebie isn’t working
Tips to stay in your lane (and stop confusing your audience!) and more!

Connect with Jillian:
Website: https://milotree.com
Podcast: The Blogger Genius Show
Free Resource: 6 Purchasing Triggers PDF

My interview on Jillian's podcast: Why Selling in Your First Email Isn’t Pushy - It’s Profitable (And What Most Creators Get Wrong)

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