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Unlocking the Power of Targeted Campaigns
Manage episode 422873269 series 2815701
Chris Anderson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Anderson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Is cold outreach really dead? Join us as we uncover the latest insights with Jason Fisico, the CEO and founder of Fizzy Media, who argues that traditional cold outreach methods are becoming increasingly ineffective. Jason takes us through his remarkable journey from offering free services to agencies to leading a media company that has generated over $100 million in revenue for clients. Discover why cold outreach is falling by the wayside due to inefficiencies and stringent spam regulations, and learn how modern technology in online advertising provides more targeted and effective solutions.
We also dive into the intricacies of maximizing online marketing strategies, where Jason reveals the power of platforms like Facebook and Google for hyper-specific targeting. Learn how to create compelling ad campaigns that drive traffic to distraction-free landing pages and the critical role of well-crafted copy. Additionally, we explore the role of AI, including the popular ChatGPT, in marketing. While AI can streamline processes, Jason emphasizes the irreplaceable value of human oversight to ensure resonant and effective messaging. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your marketing game.
This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
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챕터
1. Unlocking the Power of Targeted Campaigns (00:00:00)
2. [Ad] How to Start a Podcast Guide: The Complete Guide (00:11:14)
3. (Cont.) Untitled Episode (00:11:55)
442 에피소드
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