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How I Made $210,822 Selling a PDF and a Video on the Internet
Manage episode 440934712 series 3561734
Sturm Media LLC and Edward Sturm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sturm Media LLC and Edward Sturm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter.
As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person’s journey.
The author goes deep - this is a good one.
Recorded from the Warsaw Chopin Airport as I wait for my flight.
Read the original article on Indie Hackers: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI
Read Steve Jobs’ iPhone apology letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/
00:00 Introduction 00:06 The Two Info Products: AWS and Twitter 00:51 The Biggest Challenge for Information Products 01:03 Building an Audience 01:53 Correlating Audience Growth and Sales 04:25 AWS Product Performance Insights 04:54 Twitter Product Performance Insights 07:00 Pricing Strategies and Lessons Learned 08:11 Steve Jobs' iPhone Apology 14:39 Marketing Experiments and Ad Campaigns 15:54 Top Performing Sales Sources 17:39 Final Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#indiehackers #entrepreneurship #buildinpublic #digitalmarketing
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