))
Forbes Hit with Google Penalty for Spamming SEO
Manage episode 444415489 series 3561734
Sturm Media LLC and Edward Sturm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sturm Media LLC and Edward Sturm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue.
Forbes’ Marketplace is entirely lazy affiliate articles targeting a variety of keywords unrelated to Forbes’ typical topics.
Even worse, these articles lack Forbes’ oversight and exist only to manipulate search rankings.
This is a massive violation of Google's Site Reputation Abuse Policy, and Forbes is paying the price.
They’ve been hit with a severe manual penalty.
But it didn’t have to go this way. This is where Forbes went wrong and how this could have been avoided while still making absurd amounts of money.
Lars Lofgren’s article first exposing Forbes: https://larslofgren.com/forbes-marketplace/
00:00 Forbes Faces an Existential Threat 00:13 SEO Domain Authority 01:12 Forbes Marketplace Is a Money-Making Machine 02:49 Rise and Fall of Forbes Marketplace 05:14 Google's Crackdown on Site Reputation Abuse 13:28 Alternatives to Forbes' SEO Strategy 15:27 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #searchengineoptimization #digitalmarketing #business
463 에피소드
공유
