The Psychology of Love and Its Application to Product Loyalty with Aaron Ahuvia

The eCommerce Money Map Podcast

[00:01 - 09:25] Opening Segment

• Introduction to Aaron Ahuvia as a marketing and research psychology expert
• Definition of brand love as the same neurological processes as romantic or family love
• Strategies for increasing brand love, such as creating emotional connections, providing exceptional customer service, and being authentic

[09:26 - 17:36] Strategies for Different Types of Companies

• Brand love is not a good strategy for all companies
• Product excellence is key for companies where brand love makes sense
• Three ways to get consumers to love the brand: anthropomorphism, linking to identity, and association with a cause or value
• Younger consumers want brands that represent values they are proud of

[17:37 - 26:00] Closing Segment

• See the links below to connect with Aaron Ahuvia

Quotes:

“Get people to connect the brand to their own sense of identity.” - Aaron Ahuvia

“You can't substitute personal relationships for quality of products, for quality service, but you really need both.” - Aaron Ahuvia

Connect with Aaron by visiting thethingswelove.com.

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

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