Building a High-Performance Men’s Skincare Brand

The DTC Insider

In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines.

With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.

Here’s a glimpse of what you’ll learn:

• Transitioning from corporate beauty to entrepreneurship

• Defining core values early

• Winning awards: Factors contributing to early recognition

• Challenges for small brands in digital advertising

• Shifts in influencer marketing and brand collaborations

• Amazon strategies that work for ELVY Lab

• Other successful acquisition channels

• Customer retention: Tactics for VIP engagement

• Q4 preparation: Insights on BFCM and a celebrity partnership

• Building from scratch: Lessons learned and what to do differently

• Being a solo founder: Decision-making and challenges

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.