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AdWords Quality Score Talk : The Marketing Drive ep 20
Manage episode 308505610 series 3013837
Dan Nedelko에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dan Nedelko 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
AdWords is the world’s most advanced and largest network for publishers and an extremely powerful demand-side platform (DSP). If you’re a digital marketing professional managing advertising inventory then this will be a great use of 8 minutes of your day!
AdWords Quality Score can have a substantial effect on your advertising performance and your bottom line. The differences equate to 4x to 6x more expensive CPC rates.
In today’s Marketing Drive we’re talking about AdWords Quality Score, why it’s important for all marketers from the highest executive levels to the most junior intern to understand the importance of this score.
Your Finance team and your year-end budget actuals versis forecasts will thank you for being thoughtful about your digital marketing messaging quality.
In The Marketing Drive Episode 20 we’re talking about:
- The importance of AdWords Quality Score.
- Digging into some of the misconceptions of AdWords Quality Score and how it works.
- 5 Actionable tactics you can implement today to increase your Quality Scores.
- Why I’m going to stop numbering tactics in the podcast.
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