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Ep. 24 - Navigating Walmart's Marketplace - with Michael Lebhar
Manage episode 415802691 series 3556806
Doing Business in Bentonville에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Doing Business in Bentonville 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ever thought about the journey of a product from an online listing to the vast shelves of Walmart stores? Join us with Michael Lebhar, the CEO and co-founder of SellCord, as he shares the captivating tale of his entrepreneurial venture that started when he was just 16. He managed to transform his garage startup into a thriving e-commerce business, eventually landing his products in Walmart stores nationwide.
Michael walks us through the maze of the e-commerce world, shedding light on how Walmart's Marketplace is becoming a pivotal revenue generator for brands. Discover how to optimize your product listings, use targeted advertising campaigns, and consider SEO for better organic ranking to stand out in the crowd. Learn how to navigate Walmart's platform, where early birds have the potential to reap substantial benefits due to relatively low competition.
Finally, we get a peek into the process of launching a product on Walmart Marketplace and the exciting but challenging path to getting it into Walmart stores. Michael gives us a rundown of the risks and opportunities involved, stressing the significance of building trust with the retailer. Michael's entrepreneurial journey and his expert advice offer a treasure trove of insights for anyone considering expanding their brand's reach to Walmart. So tune in, and take a strategic leap towards success with your e-commerce business.
챕터
1. Getting Products Into Walmart (00:00:06)
2. Tips for Success on Walmart Marketplace (00:07:51)
3. Working With Walmart (00:19:21)
4. Grow Your Brand, Business at Walmart (00:27:03)
45 에피소드
공유
