Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Echocast Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Echocast Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
EP148: Mediamark COMMvibe: Bridging the Community Radio Gap - Wayne Bishoff
Manage episode 356167539 series 2564509
Echocast Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Echocast Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Established over many years as a leading audio and digital solutions company Mediamark represents some of South Africa’s most iconic radio stations - and in this episode of the Doc and Guru Podcast we’re joined by CEO Wayne Bischoff.
Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.
David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.
All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.
But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.
In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?
Is there a training component to the initiative?
How has Mediamark addressed traditional procurement shortcomings like proof of flighting?
Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap. Facebook
…
continue reading
Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.
David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.
All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.
But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.
In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?
Is there a training component to the initiative?
How has Mediamark addressed traditional procurement shortcomings like proof of flighting?
Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap. Facebook
152 에피소드
Manage episode 356167539 series 2564509
Echocast Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Echocast Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Established over many years as a leading audio and digital solutions company Mediamark represents some of South Africa’s most iconic radio stations - and in this episode of the Doc and Guru Podcast we’re joined by CEO Wayne Bischoff.
Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.
David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.
All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.
But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.
In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?
Is there a training component to the initiative?
How has Mediamark addressed traditional procurement shortcomings like proof of flighting?
Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap. Facebook
…
continue reading
Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.
David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.
All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.
But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.
In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?
Is there a training component to the initiative?
How has Mediamark addressed traditional procurement shortcomings like proof of flighting?
Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap. Facebook
152 에피소드
Alle afleveringen
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.