Interview with David Wachsman CEO of Wachsman

The DIVI Crypto Podcast

While working at one of the largest marketing companies in 2012, David Wachsman was given the advice to join a small boutique agency. David took this advice and soon took over day-to-day operations in his new position. He says it was here that he learned all the ins and outs of making an agency run well. It was in the early days of bitcoin that David would first learn of it. He didn’t know much about it other than what he read, but he reached out to a bitcoin CEO and was convinced it was the real deal. David would go on to begin work with the CEO of Coin Setter. It was here he further fell down the rabbit hole. Eventually, the Coin Setter CEO would convince David to start his own firm in mid-2015. That was the beginning of Wachsmans, which is now known internationally. There was a lot of building to be done in the space before you could effectively reach people, but Wachsmans has been instrumental in the adoption of bitcoin. David started off his company with a bitcoin conference After Party. It was here that he met many of his clients, including the CEO of what is now called Edge Wallet. Having more bitcoin clients than anyone and his connections with the media, David was becoming the go-to guy for bitcoin marketing. Luckily, building a PR agency doesn’t require much startup, but you need to spend money on labor to scale well. Wachsman's appealed to founders because PR is the first marketing a company should do with brand-related marketing. Next, you would need targeted advertising to help grow adoption. With both working in tandem, you can begin to build up a community. In 2016 crypto grew from 6 billion to 8 billion and from 18 billion to 850 billion in 2017. It would seem crypto isn’t going anywhere, but David would like to see institutional adoption to really send that message that crypto is here to stay. David is also excited to see regulations for security tokens, which brings transparency that didn’t exist before. Processes for automatic payments and remittances are on the incline as well. David is incredibly excited to see people using bitcoin to diversify their portfolios. David urges any listeners that are communication professionals to check out their website, wachsman.com, and apply. -- Divi is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the Divi Project blockchain serves as the core of the Divi network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the Divi team is able to create solutions to the industry's biggest problem: adoption by non-technical users. Divi's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.