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The Disruptive Power of Voice
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Lawrie Benfield에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lawrie Benfield 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Voice is in vogue. Driven by the rise of podcasts and the growth in adoption of voice assistants, the spoken word is increasingly a marketing channel in its own right. But how can podcast and voice assistants be used as part of your communications strategies? As part of our Monkey Say podcast series, we sat down with IDG UK’s Editor, Scott Carey, to discuss the disruptive power of voice, how brands can use podcasts as part of their storytelling and how to best utilise them as part of your communications. If you’d like to chat more about the rise of voice-led channels, and how they might fit
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