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Kevin Waterston (Cremation Society of Minnesota): Selling a cremation business for millions | #29
Manage episode 367270710 series 3363706
Tyler Yamasaki and Will de Michaelis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tyler Yamasaki and Will de Michaelis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today's guest is Kevin Waterston. If you could dream up a list of professional death care accomplishments, Kevin has probably exceeded that list.
From living above the funeral home until age 21, to then starting, growing, and eventually selling one of the largest cremation societies in the world, and somehow mixing in being a past president of the Cremation Association of North America & Funeral and Memorial Information Council, he has done it all and from speaking with him, he’s still hungry for more.
Timestamps
(00:00) Intro
(00:53) Welcome to Direct Cremation Podcast
(01:53) How it started for Kevin
(14:26) Direct Cremation vs. Traditional
(17:10) Kevin's "secret sauce"
(20:34) Name recognition is really important
(22:25) The scale and size of the Cremation Society of Minnesota
(28:33) What was it like when Kevin sold his business (One of the largest cremation societies in the world)
(32:43) Was Kevin happy when he sold his business?
(35:36) What's next for Kevin
(38:48) Kevin: We've got the tools, use them.
(45:47) How cheap can we go? Will death care be able to rebound?
(48:15) What does Kevin think death care looks like in 10 years?
For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com
Listen on Spotify or Apple Podcasts
Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com
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