Paying For Premium: How to Build a Brand That Everyone Wants

The Dimond Download by Chase Dimond & Cardinal Mason

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In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December.
They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.
Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible.
Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels.
Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own.
“I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.”
– Cardinal Mason
WHAT YOU’LL LEARN ABOUT:
Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance.
What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out.
How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context.
A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:41 – Mason's Art Basel Experience
00:12:28 – Traits Of Premium, In-Demand Products
00:18:53 – How To Give Your Product "Celebrity Status"
00:24:34 – Meta's New, Restrictive Ad Policies
00:29:44 – Update On Chase's Media Business
00:32:06 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond
Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.