072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein

The Digital Marketing Mentor

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In this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along with personal stories like his love for the Yankees and ground coffee.
Episode Highlights:

• Mordy views mentorship as a deep interpersonal relationship, where mentors guide by sharing life experiences rather than just teaching skills. Key traits of a mentor include forgiveness, effective communication, and having a clear vision.
• Mordy says it was community engagement, product improvements, and strategic rebranding efforts that helped propel Wix into an SEO leader in the industry.
• Mordy emphasized the growing importance of brand marketing in SEO, arguing that brand identity, recognition, and reputation can significantly boost search engine rankings and long-term success.
• Mordy explained the tension between performance marketing, which seeks immediate results, and brand marketing, which focuses on long-term relationship building. He stressed the need for businesses to balance both approaches for sustainable growth.

Episode Links:

• Mordy’s LinkedIn
• Mordy’s X
• Mordy’s podcast, the SEO Rant

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

챕터

1. 072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein (00:00:00)

2. Mentorship and Marketing (00:00:05)

3. The Influence of Mentorship in Marketing (00:11:03)

4. Wix's SEO Transformation Success (00:23:09)

5. The Power of Brand in SEO (00:32:11)

6. The Tension Between Brand and Performance (00:39:54)