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Special Episode - Digital Ad Fraud 101
Manage episode 345190794 series 3393960
The Digital Distillery에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Digital Distillery 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected.
But what exactly is Ad Fraud and what can you do about it?
In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and programmatic advertising online, and what you can do to protect yourself from this deviant behaviour.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
챕터
1. Intro (00:00:00)
2. Meet Kay Schneider (00:00:50)
3. Overview (00:01:00)
4. What Is Ad Fraud (00:01:30)
5. How Much Does Ad Fraud Cost? (00:02:17)
6. Different Kinds of Ad Fraud (00:02:50)
7. Ad Fraud & Programmatic (00:05:22)
8. Ways To Protect Against Ad Fraud (00:06:21)
9. Outro/Credits (00:07:49)
34 에피소드
공유
