Ken Marshall on B2B Inbound Marketing in 2022

The Digital Agency Growth Podcast

If you’re looking for a no-BS kind of conversation about marketing, sales, and client growth then this is the perfect episode for you today. Ken Marshall, chief growth officer of RevenueZen, is a leading growth marketing strategist and creative mind, and there is no doubt you’ll learn a lot from this episode. This week, episode 125 of The Digital Agency Growth Podcast is about B2B inbound marketing growth strategies you can implement as soon as this episode is done playing through your earbuds.

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In this episode of The Digital Agency Growth Podcast, Ken Marshall shares the importance of social proof and actionable steps you can take right now to identify your target market and solidify who you’re talking to in order to perfect your marketing strategy.

Ken “Magma” Marshall is the Chief growth officer and managing partner at RevenueZen, a b2b focused inbound marketing agency. Beyond that, he's been professionally internetting for the past seven years, and has shifted his focus to all things SEO and inbound for the last five. Ken is an endlessly curious person with a cliche of coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives.

In this episode, Dan and Ken Marshall discuss the following:

• What a growth officer does as well as what that title should mean for an agency curious about adding this role to their lineup.
• The concept of putting your pricing front and center on your website, and why you may want to consider doing that, even if it’s controversial.
• The best way to reduce risk when hiring new employees, letting them fail on purpose to allow them to grow, and giving up a lot of time and control to allow a new employee to build your agency.
• Where to start when it comes to gaining clarity around buyer journeys and how best to tackle this as an agency owner.

Whether you are looking for out-of-the-box ideas on growth strategy or just looking for inspiration to keep going with lead generation, this episode is sure to help you expand your view and grow your business in a positive way.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH KEN MARSHALL:

Website

LinkedIn

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

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