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Ep. 237: Dr. Eva van den Broek and Tim den Heijer - On "The Housefly Effect"

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The Decision-Making Studio and Ben Cattaneo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Decision-Making Studio and Ben Cattaneo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today, we're going to hear about something called “the housefly effect”, which is all about how little interventions affect our behaviour and how we don't even realize that. My guests are the co-authors of a fascinating book by the same name, The Housefly Effect – How Nudge Psychology Steers Your Everyday Behaviour. They are Dr. Eva van den Broek, and Tim den Heijer, both are based in the Netherlands.

Eva holds a PhD in behavioural economics and is the founder of Behavioral Insights. She works with a lot of policymakers on these topics. Tim is a creative strategist, the founder of B.R.A.I.N. Creatives and has over 20 years of experience in advertising for some of the biggest brands in the world.

And they make a great team, as you will hear. This conversation is a fun one, but it makes you think. And, as you listen to it, it's interesting to consider the choices that we make and whether or not there's something at play in these decisions that's almost imperceptible - the housefly effect. Small things can have big impacts. And if we understand that, it opens many fascinating possibilities.

Show Notes:

The Housefly Effect – https://www.amazon.co.uk/Housefly-Effect-Psychology-Everyday-Behaviour/dp/183501142X

Eva on LinkedIn - https://www.linkedin.com/in/evdbroek/

Tim on LinkedIn - https://www.linkedin.com/in/timdenheijer/

Eva’s firm Stichting Behavioural Insights - https://www.behaviouralinsights.nl/

Tim’s firm B.R.A.I.N. Creatives - https://braincreatives.nl/wie

Morioka Shoten – the Tokyo bookshop that only sells one book: https://www.theguardian.com/books/2015/dec/23/japanese-bookshop-stocks-only-one-book-at-a-time

Robert Cialdini - https://en.wikipedia.org/wiki/Robert_Cialdini

Gerd Gigerenzer – https://en.wikipedia.org/wiki/Gerd_Gigerenzer

Koen Smets – https://behavioralscientist.org/author/koen-smets/

_ _ _ _ _ _ _

Like what you heard?

Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/

Subscribe to our podcast: https://thedecisionmaking.studio/podcast

  continue reading

137 에피소드

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Manage episode 455629091 series 1231990
The Decision-Making Studio and Ben Cattaneo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Decision-Making Studio and Ben Cattaneo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today, we're going to hear about something called “the housefly effect”, which is all about how little interventions affect our behaviour and how we don't even realize that. My guests are the co-authors of a fascinating book by the same name, The Housefly Effect – How Nudge Psychology Steers Your Everyday Behaviour. They are Dr. Eva van den Broek, and Tim den Heijer, both are based in the Netherlands.

Eva holds a PhD in behavioural economics and is the founder of Behavioral Insights. She works with a lot of policymakers on these topics. Tim is a creative strategist, the founder of B.R.A.I.N. Creatives and has over 20 years of experience in advertising for some of the biggest brands in the world.

And they make a great team, as you will hear. This conversation is a fun one, but it makes you think. And, as you listen to it, it's interesting to consider the choices that we make and whether or not there's something at play in these decisions that's almost imperceptible - the housefly effect. Small things can have big impacts. And if we understand that, it opens many fascinating possibilities.

Show Notes:

The Housefly Effect – https://www.amazon.co.uk/Housefly-Effect-Psychology-Everyday-Behaviour/dp/183501142X

Eva on LinkedIn - https://www.linkedin.com/in/evdbroek/

Tim on LinkedIn - https://www.linkedin.com/in/timdenheijer/

Eva’s firm Stichting Behavioural Insights - https://www.behaviouralinsights.nl/

Tim’s firm B.R.A.I.N. Creatives - https://braincreatives.nl/wie

Morioka Shoten – the Tokyo bookshop that only sells one book: https://www.theguardian.com/books/2015/dec/23/japanese-bookshop-stocks-only-one-book-at-a-time

Robert Cialdini - https://en.wikipedia.org/wiki/Robert_Cialdini

Gerd Gigerenzer – https://en.wikipedia.org/wiki/Gerd_Gigerenzer

Koen Smets – https://behavioralscientist.org/author/koen-smets/

_ _ _ _ _ _ _

Like what you heard?

Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/

Subscribe to our podcast: https://thedecisionmaking.studio/podcast

  continue reading

137 에피소드

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