Building General Assembly To A $412.5 Million Exit & The Future of Consumer Brands w/ Adam Pritzker (Founder)

The Dealroom with Shamus Madan

In this episode, Shamus Madan interviews Adam Pritzker, discussing his unique business approach influenced by anthropology, the transition of General Assembly from a co-working space to an educational institution, and the role of culture, service, and values in business success. They also dive into the mission of Assemble Brands in the retail fashion industry, the importance of unit economics, and final takeaways for aspiring founders.

Adam Pritzker co-founded General Assembly back in 2010; an education company focused on providing professional development and teaching the most in-demand technology, business, and design skills. Since its launch in 2011, General Assembly has trained over one million students at campuses across four continents. Now, at his new venture, Assembled Brands Group, Adam partners with emerging direct-to-consumer companies to provide working capital, business insights, and a professional network to help scale their businesses.

Listen to his full story here, and discover the most valuable lessons he has learned throughout his journey as an entrepreneur.

Twitter of Host (Shamus Madan): @mbitpodcast

Twitter of Guest (Adam Pritzker): @adampritzker

Learn more about Assembled Brands here: https://assembledbrands.com/

(0:00) Introduction and background of guest Adam Pritzker (1:38) The influence of Adam's academic background in anthropology on his business approach (3:29) The importance of team building and partnerships in entrepreneurship (10:09) Transitioning General Assembly from a co-working space to an educational institution (13:37) The role of culture, service, and values in business success (16:46) Introduction to Assemble Brands and its mission in the shifting retail fashion industry (20:08) The importance of focusing on unit economics in retail from day one (23:03) Final takeaways for next-generation founders: focusing on values and process (24:00) Sponsor: Assemble Brands