Player FM 앱으로 오프라인으로 전환하세요!
The NASCAR Data Garage: Shaping the Future of Fan Engagement with Clay Owensby, Senior Director of Data & BI Technology at NASCAR
Manage episode 514890137 series 2710277
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Clay Owensby, Senior Director of Data and BI Technology at NASCAR. They dive into how NASCAR leverages advanced data analytics and digital services to enhance fan engagement and safety, modernize their data architecture with cloud solutions, and foster a deeper relationship with fans. The conversation also covers the organization's strategy for attracting younger audiences and the potential future benefits of predictive analytics and AI in delivering personalized experiences.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
109 에피소드
Manage episode 514890137 series 2710277
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Clay Owensby, Senior Director of Data and BI Technology at NASCAR. They dive into how NASCAR leverages advanced data analytics and digital services to enhance fan engagement and safety, modernize their data architecture with cloud solutions, and foster a deeper relationship with fans. The conversation also covers the organization's strategy for attracting younger audiences and the potential future benefits of predictive analytics and AI in delivering personalized experiences.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
109 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.