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Episode 16: The Past, Present, and Future of Experimentation
Manage episode 461248754 series 3482369
Harnham & Rockborne에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Harnham & Rockborne 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week on The Data & AI Podcast, host Lloyd Dunstall—Principal Recruitment Consultant at Harnham—sits down with Chris Gibbins, Chief Experience Officer at Creative CX, to explore the fascinating evolution of experimentation in digital analytics and CRO.
From the early days of small A/B tests to today's expansive, journey-wide experimentation, Chris reflects on how this scientific approach has transformed not just decision-making, but creativity itself. Highlights include:
- Why experimentation isn’t just about tweaking button colours but about unlocking bold, strategic ideas.
- Success stories that delivered significant wins for both customers and businesses.
- A look at the future of experimentation, including its role in tackling AI-driven user interactions and bridging online-offline journeys.
Curious about what makes experimentation so powerful or simply keen to learn what metrics Chris wishes he could measure? Tune in to this episode to find out.
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