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E87: "The Running Man - How a Media Group is Disrupting the Health & Wellbeing Markets" with Mike Seaman CEO Raccoon Media Group #eventprofs
Manage episode 361830436 series 3332506
daniel assor and Daniel assor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 daniel assor and Daniel assor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week I spoke with with Mike Seaman, CEO Raccoon Media Group, a dynamic, high-growth media business focused on health and wellbeing markets. The business launched in 2017 and is dedicated to getting people from all backgrounds healthy, outside and active via its portfolio of events and media properties which include The National Cycling Show, National Snow Week, Snowbound Expo, The National Running Show, Run Show Boston, The National Equine Show and The National Outdoor Expo and its digital platform Outside & Active.
https://raccoonmediagroup.com/
Discussion includes:
- How the business survived during the pandemic
- Mike's own response & coping mechanisms during the pandemic
- Developing a plan for growth and objectives for the business
- The process of launching a new show
- Expansion in the USA, what's worked, what hasn't
- Growth through acquisition: opportunistic or strategic?
- The change from being an events business to a media business
- How best to serve a community including inclusivity & accessibility
- Improving visitor conversions through pre show engagement
- Working with celebrity ambassadors to help drive attendance
- A story about Mike's mum and Ben Fogle
- Sustainability in the events industry. What more can we be doing?
- Establishing a winner company culture & the role of the CEO
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You can watch this episode on YouTube here https://www.youtube.com/watch?v=Ees4pgrnDnc
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email [email protected] for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
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