EP 1173 Monika Firl - The Action Behind Fairtrade's Promises - The Daily Coffee Pro Podcast by Map It Forward

The Daily Coffee Pro Podcast by MAP IT FORWARD

Lee Safar and MAP IT FORWARD에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lee Safar and MAP IT FORWARD 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 37:28

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This is the 2nd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.

The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.

In this episode of the series, Lee and Monika dive into the realities of Fairtrade certification, its benefits, and the challenges it faces in uplifting farmers.

This episode explores misconceptions about Fairtrade, the complexities of certifications, and how it truly impacts small-scale farmers.

Discover the intricate processes and the importance of ethical and sustainable business practices in the coffee industry.

Tune in for an insightful conversation that sheds light on the nuances of Fairtrade and its role in the coffee value chain.

00:00 Introduction to Fairtrade Challenges

01:11 Sponsor Message: Become a Coffee Consultant

01:49 Welcome and Series Introduction

02:25 Understanding Fairtrade International

03:15 Fairtrade's Organizational Structure

05:48 Addressing Fairtrade Criticisms

06:34 The Impact of Fairtrade on Farmers

08:03 Fairtrade's Competitive Landscape

18:33 Fairtrade Auditing and Compliance

22:46 The Complexity of Fairtrade Certification

27:21 Real-Life Fairtrade Experiences

36:25 Conclusion and Next Episode Teaser

37:04 Closing Remarks and Call to Action

Connect with Monika and Fairtrade International here:

LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/

https://www.fairtrade.net/

https://www.instagram.com/fairtradeofficial/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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