Episode 207: For Fubo’s Pamela Duckworth, Athletes Are Premium Content Creators

The Daily Brief Podcast | Promax

As head of Fubo Sports Network and original programming, Pamela Duckworth brings 30 years of production, marketing and branding experience together to oversee Fubo Sports Network as well as Fubo Movie Network, Fubo Latino Network and soon, Ryan Reynolds’ Maximum Effort Network. On Tuesday, Fubo announced that it was launching Fubo Sports Network on Amazon's Freevee, making that network available on more than 155 million devices across multiple streaming platforms.

While providing sports programming to fans without necessarily having the ability to carry those games is a challenge, Fubo Sports Network has made the most of the opportunity by working with such athletes as Gilbert Arenas, RJ Hampton, Terrell Owens, Matthew Hatchett and Shawne Merriman to produce programming, distribute that programming across multiple platforms and going live with those athletes when possible. Duckworth, whose background includes car-racing and other sports productions, first learned that athletes can become premium content providers after working with Peyton and Eli Manning for 11 years.

In this episode of The Daily Brief Podcast, Duckworth talks about how she and Fubo are working to build its sports and original offerings in today’s challenging streaming environment.