255. The Power of Human Connection in B2B Sales w/ Jessica Herrala

The Customer Experience Podcast

No matter what spectacular tech is introduced to the world, the human race will always be connected by relationships—and without the human connection between salespeople and buyers, deals won’t get closed. Salespeople are not commodities—they are real, living, breathing manifestations of company success.


This is what today’s guest, Jessica Herrala, Head of Sales Buildots North America says. While most enter Cheif Revenue Officer roles by way of sales, Jessica previously served for many years in VP and C-level marketing and communications roles, giving her a unique perspective.

Tune in as we discuss:

• What the role of relationships are in an increasingly digital and AI-driven world
• How human interaction increases ROI
• What the role of CRO is in customer experience
• How to build a team from scratch and hire the right people
• How to sell something people need, but don’t necessarily want

More information about Jessica Herrala and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/jessicaherrala/
• Company Website: https://buildots.com/
• Other Relevant Links: Nicole Didda on LinkedIn; Sophie Grace Workwear