The Green Evolution: Elevating Cannabis Through ESG
Manage episode 390217922 series 3497417
Hybrid Marketing Co.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hybrid Marketing Co. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of "The Cult" hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discusses the significance of ESG for the longevity and success of organizations in the cannabis sector, insights into how Regennabis is aiding companies in managing and reporting on ESG initiatives through a software solution, and how Cresco Labs is emphasizing the company's focus on corporate philanthropy, employee volunteering, and social equity. The conversation delves into the definitions and differences between ESG, sustainability, and corporate social responsibility (CSR). They discuss the importance of ESG in risk mitigation, regulatory compliance, and as a competitive differentiator. The episode also covers the challenges and strategies for implementing ESG initiatives, especially for smaller businesses and startups in the cannabis industry.
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