#308 Beyond Bits and Bytes: A Tech Tale of QR Codes and Customer Centricity with Ravi Pratap

The CTO Show with Mehmet Gonullu

In this episode of 'The CTO Show with Mehmet', Mehmet interviews Ravi Pratap, the CTO and Co-founder of Uniqode, a company that is at the forefront of QR code technology. Ravi shares his journey as an entrepreneur and the evolution of Uniqode. He discusses the pivotal role QR codes play in bridging the physical and digital world, and how the technology has found widespread application across various industries, especially post-COVID. Ravi further elaborates on the initial challenges, the importance of customer feedback in product development, and the future of QR codes. Moreover, he emphasizes the pivotal role of business acumen for technical co-founders and CTOs in ensuring product success and customer satisfaction. This conversation sheds light on the innovative ways QR codes are being used to enhance business operations and customer experiences globally.

More information about Ravi:

https://www.linkedin.com/in/ravipratapm

https://www.uniqode.com/

00:00 Welcome to the CTO Show with Guest Ravi from Uniqode

01:07 Ravi's Entrepreneurial Journey and the Genesis of Uniqode

01:47 The Power and Potential of QR Codes Explained

02:43 Innovations and Opportunities in the QR Code Space

03:34 From Bluetooth Beacons to QR Codes: A Technological Pivot

06:35 The Rise of QR Codes: A Market Shift and Uniqode's Strategy

12:35 Customer-Centric Product Development at Uniqode

15:23 The Importance of Direct Customer Engagement

25:38 The Art of the Welcome Email: Building Trust and Connection

45:07 The Future of QR Codes and Final Thoughts